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Handmark beats Microsoft to mobile app store CNET News

04.08.09

The countdown is well under way for Microsoft's Windows Mobile app store, called Windows Marketplace for Mobile, which is slated to arrive in early fall alongside the Windows Mobile 6.5 operating system. Yet on Tuesday, mobile media company Handmark outmaneuvered Microsoft, releasing a rival application for Windows Mobile phones: HandMarket Apps for Windows Mobile .

Handmark's HandMarket app store is compatible with phones running Windows Mobile 6.0 and up. At launch there are 600 applications and games each, plus about 50,000 ringtones and wallpaper items. Prices range from $0 to about $60.

HandMarket fits what can now be recognized as the app store paradigm. It has a quick search function, browsable categories, and users' star ratings and reviews. Like the BlackBerry App World, HandMarket Apps for Windows Mobile includes a screen summarizing past downloads at a glance. If you uninstall an app for space considerations, you'll be able to reinstall through this "locker."

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