Mariah for hire NOW Toronto
It might be worth picking up Mariah Carey’s upcoming Memoirs of an Imperfect Angel – not just for the vocally-talented songstresses’ latest batch of Jermaine Dupri-produced bubblegum pop and some feud fodder with Eminem , but for a tactile representation of how creatively bankrupt major record labels have become.
When Memoirs drops in North America next month, it will include a CD booklet that is designed in the style of an Elle fashion magazine, complete with ads from various lifestyle brand products like Elizabeth Arden, Angel Champagne, etc.
This is the disconcertingly shortsighted vision of the CD insert’s future as a Viacom billboard comes from Carey’s label, Island Def Jam , which is under the Universal Music Group umbrella. IDJ big cheese Antonio “LA” Reid rations the move as “simple thinking.”
“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us”
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