MTN set to 'Ayobamise' SA Gadget
As part of its global sponsorship of the event, MTN has the exclusive mobile content rights to the 2010 FIFA World Cup for Africa and the Middle East that will allow those not fortunate enough to attend the matches live, to catch them on their cell phones through the MTN Play portal.
“There will be various gaming offerings for our customers including FIFA fantasy predictors, music tracks and wallpapers, as well as core FIFA tournament products such as team and player information and updates. Furthermore, there will be highlights available for download from MTN Play for those fans who want to relive their favourite football moments,” says Serame Taukobong, chief marketing officer of MTN South Africa.
MTN also has the exclusive rights to the Sony Ericsson W205 walkman phone. It comes pre-loaded with FIFA screensavers, wallpapers and themes as well as the FIFA 2009 soundtrack. There are also FIFA ring tones, the FIFA 2009 game and a silkscreen printed back cover on offer.